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Sartomer, Kaucuk Form Strategic Alliance

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Sartomer Company, Exton, PA (www.sartomer.com) has formed a strategic alliance with Kaucuk, a.s., a member of the Unipetrol Group which is headquartered in the Czech Republic.
    
Under the terms of the alliance, Sartomer will hold the trademark use and exclusive rights for the worldwide marketing and sales of Kaucuk’s Krasol polybutadiene products, which have been previously marketed in Europe.
    
“This strategic alliance is an ideal match because it draws on the strengths of both companies,” said Jack Potts, senior vice president of marketing and sales for Sartomer. “Kaucuk’s strong polybutadiene manufacturing capabilities are a perfect complement to Sartomer’s worldwide presence in liquid polybutadienes.”
    
“Enlisting Sartomer to market the Krasol product line is a bold move for us,” said Petr Cingr, CEO of Kaucuk. “It extends our reach to a remarkable degree.”
    
The addition of the Krasol product line will further enhance Sartomer’s offering of polybutadiene resins, which includes the recently acquired Ricon and Pold bd resins.

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